Stunning 4K UHD Display
The LG UR78 features a breathtaking 4K UHD display that delivers a resolution of 3,840 x 2,160 pixels, providing four times the detail of Full HD. This clarity ensures that every scene is displayed with vivid colors and sharpness, making your viewing experience more immersive and lifelike. Whether you’re watching your favorite movies, TV shows, or sports, the 4K resolution ensures that you see every detail in stunning clarity.
Advanced α5 AI Processor 4K Gen6
Powered by the α5 AI Processor 4K Gen6, the LG UR78 enhances both picture and sound quality using advanced AI algorithms. This processor optimizes your viewing experience by analyzing and enhancing the content in real-time, ensuring that you get the best possible image and sound quality. The AI upscaling feature also transforms lower-resolution content into near-4K quality, providing you with a superior viewing experience regardless of the original content resolution.
Dynamic Tone Mapping
The Dynamic Tone Mapping feature enhances HDR content by dynamically adjusting the contrast and color levels in real-time. This results in brighter whites, deeper blacks, and more accurate colors, making HDR10 and HLG content look more vivid and lifelike.
AI Brightness Control
AI Brightness Control adjusts the screen’s brightness based on the ambient lighting conditions in your room. This intelligent feature ensures that you always have the best picture quality, whether you’re watching in a bright room during the day or a dimly lit room at night. It not only enhances viewing comfort but also helps to save energy by reducing the brightness when it’s not needed.
Filmmaker Mode
Filmmaker Mode shows movies as the director intended. It turns off motion smoothing and other effects, giving you an authentic and clear cinematic experience. This mode is perfect for movie fans who want to see films the way they were meant to be seen.
Gaming Optimizer
The LG UR78 TV has features specifically for gamers. It has ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) to reduce lag and ensure smoother gameplay. The Game Optimizer lets you quickly adjust all gaming-related settings for the best experience.. ( G-Sync and FreeSync not supported )
Smart TV Capabilities with webOS 23
The LG UR78 runs on webOS 23, providing a seamless smart TV experience. Access a wide range of apps and streaming services through the LG Content Store, and enjoy the convenience of voice control with Google Assistant and Amazon Alexa. The ThinQ AI platform integrates smart home devices, making it easy to control your connected devices directly from your TV.
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